How TJM Labs closed $396,000 ARR in 6 months with LinkedIn Outbound and Content
“I already knew LinkedIn worked, I just needed professionals to run it consistently. Everything with Uptown felt like a green flag. They’re extremely organized, and the process just works.”
Challenge
TJM Labs needed to turn early traction and founder-led sales into a predictable, scalable LinkedIn growth engine.
TJM Labs was growing quickly, but growth was still heavily dependent on founder-led effort generating customers through a mix of referrals, conferences, and ad-hoc founder outreach.
Jonathan had begun experimenting with LinkedIn outreach, but results were inconsistent due to limited bandwidth and lack of a structured process. Outreach was working, but it wasn’t scientific, repeatable, or optimized. Jonathan needed a partner who could help turn LinkedIn into a consistent revenue channel without being overly “salesy”.
Jonathan needed to remove himself as the bottleneck in pipeline generation to turn an unstructured, founder-led motion into a repeatable revenue engine that paired outbound with thought leadership content to accelerate trust and shorten sales cycles.
Solution
TJM Labs partnered with Uptown Creation to build a LinkedIn Revenue Flywheel that could run consistently without relying on founder bandwidth.
Uptown worked directly with Jonathan to:
- Define and refine a highly specific ICP across digital, specialty, compounding, infusion, and long-term care pharmacies
- Launch a LinkedIn outbound campaign using Sales Navigator, activity-based targeting, and problem-oriented messaging
- Fully manage day-to-day outreach, responses, and follow-ups on Jonathan’s behalf
- Layer in founder-led LinkedIn thought leadership content to build credibility, stay top-of-mind, and accelerate deals already in motion
The strategy was designed not just to generate meetings, but to create a repeatable sales system Jonathan could eventually hand off to a dedicated sales hire.
“It works great because it doesn’t feel like a sales process - it feels like I’m just having a conversation.”
Results
In the first six months of working together, Uptown helped TJM Labs turn founder-led LinkedIn outreach into a predictable, scalable pipeline engine.
During that period:
- 29 qualified calls were booked through LinkedIn outbound and content
- 11 opportunities closed, each worth $36,000 in ARR
- $396,000 in new ARR was generated in just six months
That equates to a ~38% close rate on meetings booked. While also removing Jonathan as the day-to-day operator of outbound and creating a system built to scale beyond referrals and founder network alone.
"My expectation was four good meetings in three months. In two weeks, you guys delivered that and they closed."
