How CadreIQ booked 63 meetings in 6 months
"We've had a lot of success. All the meetings you've set up for us - every one of them has gone well. Every one of them."
Challenge
CadreIQ needed a sales pipeline before it had revenue, a sales team, or a category anyone was searching for.
CadreIQ is a B2B SaaS company building Revenue Execution Governance, a new layer of the sales technology stack that governs whether the plays a sales organization commits to actually get run.
Business Insider covered it as a new category, and that is exactly what makes generating top of the funnel brutal. Nobody googles a category that does not exist yet.
CadreIQ needed to get in touch with CROs, CEOs, and VPs of Sales. The difficulty is that these titles are some of the most pitched-at decision makers.
Every conversation the company would ever have had to be created from a cold start.
"It takes a year of awareness for people to really start jumping on board. And just to get meetings is hard, because you're still in that pioneer stage of becoming something real."
Solution
Uptown became CadreIQ's top of funnel, running LinkedIn outbound from the founder's own profile.
Uptown built CadreIQ's Ideal Customer Profile (ICP) in Sales Navigator, opened the conversations, worked every reply and follow-up, and handed each warm conversation only when there was a real person on the other end ready to talk.
In practice, Uptown worked with James to:
- Launch outbound aimed at sales and go-to-market leaders
- Refine the targeting from live response data
- Fully manage requests, replies, and follow-ups, so founder time went only to high quality conversations
The outcome was a consistent LinkedIn outbound process that delivers measurable results while enabling James to focus on strategic, high-impact opportunities to drive CadreIQ’s growth.
Results
Six months of outbound gave a pre-revenue company the pipeline of a funded sales team.
The meetings came fast and kept coming: 63 booked in six months. Behind those meetings sat more than $100,000 in pipeline, built entirely from LinkedIn, before CadreIQ had hired a single seller.
During the engagement:
- 63 meetings booked in 6 months
- $100,000+ in pipeline ARR generated from those meetings
- 11 meetings inside the first three weeks
"It's definitely a high amount - over $100,000 in ARR that we're going after that has come from these meetings themselves."
