How ThinqInsights added over $200,000 to their pipeline in 4 months
"Sean and team have been amazing - very pleased with the results"
Challenge
After 15 years of selling into the same market, John Beckley watched every channel he trusted stop working.
ThinqInsights is a research services consultancy that helps brands and agencies test ideas before they go to market. Much of that work is in healthcare, and John Beckley has been selling in this market for 15 years.
Like many other experienced leaders, the outbound channels he relied on had stopped producing. Cold calls hit wrong numbers or the ignore button. Emails from expensive data tools stopped getting responses. Referrals didn't scale.
John needed appointments with strategy and insights leads at a pace relationships alone could never produce.
"We have ZoomInfo and I try to call people and the number's wrong... or they're like, why the hell are you calling me - click, not interested."
Solution
Uptown ran outbound from John's LinkedIn profile - the one channel his buyers still trusted.
Uptown built the audience in Sales Navigator and ran the whole motion from John's profile: connection requests every day, problem-oriented messages, and follow-ups sent on his behalf. Two weeks into sending, the first meeting was already booked. Instead of prospecting, John's job became what he had spent 15 years being great at: the conversations.
Uptown worked with John to:
- Build a 4,100-lead audience of research and strategy buyers in Sales Navigator
- Review results and adjust targeting in real time to make every message count
- Work every positive reply until they became a meeting on John's calendar
"I can't do it as good as you guys do it. The activity is more than what I could have done. I like the approach."
Results
Four months of outreach produced pipeline, appointments, and a network that kept paying after the campaign ended.
The meetings came fast, and they were with the right people: strategy and insights decision makers at the exact brands John had named on day one. The network kept paying even after the we stopped - connections and positive replies were still trickling in half a year later.
John's LinkedIn became a core channel for business growth. With a steady flow of high-quality appointments and a strengthened network, ThinqInsights is now positioned for sustained growth in the competitive market research industry.
During the engagement:
- 44 meetings booked in 4 months, all from one LinkedIn account
- 16 meetings inside a single month at the peak
- 800+ qualified LinkedIn connections
- $200,000 in new pipeline
When ThinqInsights' market tightened, the pause came with two referrals attached. A year later, he asked Uptown to come back.
"I want to do this with you guys again."
