There are two camps on LinkedIn, the content crowd waiting for inbound and the cold outreach crowd blasting connection requests, and both are incomplete on their own. Content without outbound is a billboard in the desert, and outbound without content is a cold call from a stranger. We give the full step-by-step system we call the LinkedIn revenue flywheel, from profile setup through Sales Navigator targeting, lead lists, messaging, the daily workflow, and content, all shown on screen with real client campaigns and the exact numbers behind them. Founders, sales leaders, and anyone responsible for pipeline leave with a system they can set up in an afternoon and run in about 30 minutes a day.
What you will learn
- Why your profile is a first impression rather than a landing page, the headline formula we use (real job title, something professional, something personal), and the featured section plus custom button that show up on every post.
- The Sales Navigator search we build live: second and third degree connections, excluding saved leads, United States geography, 11 to 1,000 headcount, industry, a Boolean job title search, and the posted on LinkedIn in the last 30 days filter that cut a 5,500 person list down to about 1,500.
- Why LinkedIn pairs the wrong job title with the wrong company (the janitor at Walmart example) and the title exclusions that fix it: consultant, advisor, investor, board member, intern, and student.
- The six lead lists that turn Sales Navigator into a cold outreach pipeline you can actually read, the 1,000 lead cap per list, and how 200 connection requests a week works out to about 800 a month.
- The benchmarks to run against: 30% or higher acceptance, a 20 to 30% reply rate, a 15 to 25% positive reply rate, and 60% of positive replies booked into meetings.
- The three-sentence message, broken down line by line: a pattern disrupt like I know this is random, a problem statement naming who you are talking to and why, an at a high level sentence for your unique mechanism, and a call to action that mirrors the problem statement. Plus the follow-ups: forgot to mention, a one line nudge, and the loose breakup message.
- Content that feeds the rest: 80% thought leadership, mining the last three months of sales calls for the questions and the aha moments, and posting three to five times a week between 8 and 10 a.m. Central Standard Time.
If you would rather have this run for your company than build it yourself, book a call and we will map it to your numbers.
