Live streaming gives you a room instead of a feed, and on LinkedIn the event around the stream does more work than the stream itself. We cover what a LinkedIn Live is, the criteria LinkedIn checks before it grants access, the whole setup from creating the event to connecting a broadcasting tool, and the invitation feature that puts your event in front of hundreds of people. It is for founders and marketing leaders who want a repeatable way to get their audience in front of them live, without paying for the attendance.
What you will learn
- What you actually get from a LinkedIn Live: a recording that stays on LinkedIn after the stream ends, plus analytics on total lifetime minutes watched, the engagement breakdown, and the company demographics of who showed up.
- The four criteria LinkedIn checks for access: at least 150 followers or connections on your profile or company page, recent shares of original content, a clean record against the professional community policies, and a location anywhere except mainland China.
- The settings that improve your odds and your speed of approval: making your profile public, enabling two step verification, and turning on Creator mode, which is also where LinkedIn Live and newsletters appear.
- The event setup itself: Events and then the plus sign, a cover image made in a tool like Canva or Snappa, event type online, format LinkedIn Live, a name built around the words people search, a start date and time, a description of up to 5,000 characters, and yourself added as a speaker.
- Why the stream never runs natively on LinkedIn, and the five broadcasting partners LinkedIn lists: Restream, Socialive, StreamYard, Switcher Studio, and Vimeo.
- The StreamYard path we use: add LinkedIn as a destination for your profile or your page, create a new broadcast, and pick the existing LinkedIn event so the stream attaches to the event you already made. It also keeps the video and audio, which is how a live turns into a podcast or clips later.
- The reason to build your connection base first: every person marked as attending can invite up to 1,000 of their own first degree connections, so five people on a team can put the invitation in front of 5,000, and it arrives as a notification much like a connection request.
If you want help planning a live series and the outreach that fills the seats, book a call with us.
