We are the first to admit our team are not cold calling experts, but we stumbled into a source of phone numbers that may be among the most accurate on the internet. Becoming a first-degree connection on LinkedIn unlocks a phone number on a share of profiles, and that number is reliable because it is usually the same one the person uses for two-factor authentication to log into LinkedIn. We walk through the retargeting workflow that surfaced it, the numbers we have seen so far, how to build the same list yourself, and a second way to source high quality numbers that has nothing to do with LinkedIn. If you already run outbound on more than one channel, it is a repeatable daily flow you could hand to a rep tomorrow.
What you will learn
- Why these numbers are so accurate: people share them only with first-degree connections, and it is the number they use for two-factor authentication on LinkedIn.
- The results so far, from roughly 10 days of dialing: 161 dials and seven booked meetings, a 4.3% meeting booking rate, against prospects we would call diamond tier and tier one.
- How often the number is actually there: about 30 to 40% of the profiles we check, and 200 connection requests a week produces 70 to 80 new first-degree connections.
- The daily flow on screen: a saved search of first-degree VPs of sales in the United States, exclusions for anyone already in the pipeline, 50 retargeting messages saved to a lead list, and each phone number pasted into a shared note our team calls from.
- How to build the same list from scratch: first-degree connections, your job titles, geography if it matters, and industry, using technology, information, and internet plus founder as a typical B2B example.
- Why we keep this hands-on for now, treating the message plus the call as a double tap that keeps us close to the pipeline, and why it is a strong downtime activity for a rep or an owner.
- The honorable mention at the end: cell numbers sitting in email signatures on replies and out of office responses from the 3,000 to 5,000 cold emails we send a day, which is how the big data vendors source numbers too.
If you need to grow the connection base this play depends on, book a call and we will show you how we build it.
