Most LinkedIn advice never survives contact with a normal workday, so we kept this one to the version you can run the same day you watch it. We set up Sales Navigator as an outreach pipeline, build a targeting list of the most active decision-makers in a market, send blank connection requests, send a short problem-oriented message to everyone who accepts, then work the replies into booked meetings. We finish with the napkin math so you know what a month of this activity should produce. It is for founders, sales leaders, and account executives who want a daily LinkedIn routine they can actually follow, not another theory about the platform.
What you will learn
- The four lead lists that turn Sales Navigator into an outreach pipeline: connection request sent, message sent, responded, and positive replies.
- Why 200 connection requests a week is the one non-negotiable: it is the rate limiting step on LinkedIn, it works out to 800 a month, and any week you skip is gone for good.
- Company headcount as a proxy for revenue (11 to 200 for smaller companies), and the boolean title search that pulls vice president, VP, SVP, and EVP of sales into one list.
- The baseline title exclusions that remove about 90% of the terrible fits: marketing, investor, board, member, intern, student, and assistant.
- The filter we call the money maker: posted on LinkedIn in the last 30 days took a list of 13,000 vice presidents of sales down to 2,500, and roughly 10 to 20% of any market is that active.
- The message line by line: a pattern disrupt, a one-sentence problem statement, one sentence on who you are and what you do, and a call to action asking permission to share a few ideas, which holds a 30% or better response rate.
- The reply that converts a yes into a meeting, the two follow-ups behind it, and the math: 800 requests, 250 to 300 new first-degree connections, 20% replies, 20% of those positive, 60% of those booking, which lands at 4 to 12 meetings a month per profile.
If you want this running across your team without adding it to anyone's morning, book a call and we will walk you through how it would work.
