LinkedIn put a paid tier on company pages, so we started the free trial to work out whether it earns the roughly $100 a month it costs. We click through every feature on our own company page and sort them honestly: the custom call to action button, the page visitor list, the custom testimonial, credibility highlights, AI post writing, and the follower invites. A few features carry the entire price, one is worthless, and we left in the moment where the AI writer refuses to produce anything useful rather than editing it out. For marketing leaders and founders who already post on a company page, here is the straight answer: we are keeping it after the trial, on the strength of one feature in particular.
What you will learn
- The custom call to action button: the seven options, why visit website usually beats learn more for B2B, and how it shows up on every post in the feed as well as at the top of your page.
- Why the see who visited your page feature is worthless today: one new visitor a day, so 30 or 31 a month, with no filtering and no pattern to who LinkedIn shows you.
- The custom testimonial, why we rate it in the top three, and the character math: about 169 to 170 of the 250 characters display in full before the rest hides behind a click.
- Credibility highlights, and why we plan to use them for case studies that point back to our own website instead of awards.
- What happened when we tested the AI post writer with a short prompt and then a long one, and what the output looked like the one time it worked.
- The follower invite feature that invites people who engage with your content to follow the page, and the detail that makes it valuable: it does not spend the 100 to 250 invite credits you already get each month.
- The cost comparison behind that: paid ads run about $5 per company page follower, against five new followers in the first ten days of the trial while we were barely posting.
If you want a company page and a LinkedIn program that actually feeds your pipeline, book a call and we will map it out with you.
