If you are not posting on LinkedIn, you are leaving six to seven figures in new revenue on the table, and the content that produces that revenue is rarely the content that gets the most impressions. The unlock is a mindset shift: content is there to support the sales pipeline you already have, on LinkedIn and off it, which is why prospects from every other channel show up to calls warmer. We split content into top, middle, and bottom of funnel and walk through our own posts as examples. It is for B2B sellers, founders, and marketers who want a repeatable way to create posts that warm up buyers rather than chase reach.
What you will learn
- The mindset shift that made posting easy for us, and why it showed up as more booked calls within the first 30 to 60 days.
- The mix we use: about 15% top of funnel to bring in new eyeballs, about 70% middle of funnel to teach and build trust, and about 15% bottom of funnel to convert.
- Concrete examples for each layer: personal wins, building in public, industry trends, and lessons from previous jobs at the top; how-to guides, step-by-step tutorials, and listicles in the middle; case studies, testimonials, and client results at the bottom.
- Why three to five content pillars is enough: the job is not finding a hundred things to talk about, it is finding three to five things you can say a hundred different ways.
- Why our most viral post converted the least, and why a case study post with around 2,600 impressions was the highest revenue generating post we made.
- The anatomy of a post: hook, body, call to action, with 70 to 80% of performance riding on the hook, the words people see before they click see more.
- What LinkedIn analytics now shows for a single post, including company size, job titles, location, industries, and seniority, and why anyone paying for LinkedIn ads should put that spend behind posts that already worked organically.
If writing three to five posts a week is the part that never happens, book a call and we will show you how we handle it for teams.
