LinkedIn gives you the highest response rates because it is the only place you can target people by how active they are, and Apollo fills in what LinkedIn cannot do, which is track where someone sits in a cadence, add email and cold call steps, and keep the follow up honest. We walk the full stack we use for our own clients, building both saved searches and both sequences on screen, then show what a normal working day looks like. The paid plans run about $97 to $99 a month for Apollo and $97 for Sales Navigator, and free trials let you run the whole play before you spend anything. It is for B2B sales teams and founders who already send LinkedIn messages but lose track of who replied, who needs a follow up, and who never got a second touch.
What you will learn
- The two saved searches that run your day: a connection request search of net new people, and a second one that shows only first degree connections who have not been messaged yet.
- Why the posted on LinkedIn in the last 30 days filter is not optional. In our example it cuts a 3,500 person pool down to about 1,000, and it ties to response rates of up to 30% instead of the 5 to 10% you get targeting everyone.
- The lead lists that make the pipeline trackable, including why you need several connection request lists (Sales Navigator caps each one at 1,000 leads).
- The four part message: a pattern disrupt so it does not open like every other message in the inbox, a problem oriented statement that names why you are reaching out, a one line solution and result statement, then a call to action. That problem sentence is the whole game, and the first LinkedIn message is getting a 35% response rate.
- Blank connection requests, and the 30 to 40% acceptance benchmark that tells you whether your profile or your targeting is the problem.
- The seven step LinkedIn sequence: five messages across 35 days with a cold call step in the middle, a roughly 20 day gap so you do not burn the lead, and a day 36 voice memo sent from the phone app that lands as a brand new thread.
- What happens after a reply. Every response gets treated as positive, neutral or negative, which decides the next sequence, and a positive reply that has not booked within 48 hours gets a phone call.
If you would rather have this built and run for your team, book a call and we will set it up against your target market.
