Most teams optimize LinkedIn for the wrong thing: the least time, the most followers, or the most impressions. We built our whole approach around a different goal, using LinkedIn to generate new revenue. Here we lay out the three pillars that make it work (audience growth, outbound, and content), then go step by step through profile setup, targeting, messaging, and posting. It is the full system for founders and anyone in a revenue role who wants meetings instead of vanity metrics, and it ends with the first move we would make if we took over your account tomorrow.
What you will learn
- Why a true headshot and a plain, non-spammy headline do most of the work on LinkedIn, and the simple headline formula (job title, something professional, something personal) that gets a 30 to 40% connection acceptance rate.
- Active targeting: how to build a Sales Navigator saved search that filters for decision-makers who posted in the last 30 days, and why that lifts reply rates from 5 to 10% to 30 to 40%.
- The 200 connection requests a week cap, why every unused week is lost for good, and how clients who did nothing but send them for a year fast-tracked their results.
- The three-sentence problem-oriented message: a pattern disrupt, a problem statement that names the problem the prospect actually feels, and a soft call to action. Includes the dead-battery analogy we use for choosing the right problem.
- The follow-up cadence that stays top of mind without being annoying: weekly for a month, then quarterly.
- The three types of LinkedIn content, why thought leadership that gives the method away wins clients rather than losing them, and the 3 to 5 posts a week rhythm.
- How to mine your calendar and call recordings for topics, and how a content interview turns a 30 to 45 minute Q&A into weeks of posts.
If you would rather have this run for your team than run it yourself, book a call and we will map the system to your numbers.
