Your LinkedIn profile is the one thing that follows you across the whole platform, so it either compounds everything else you do or it quietly works against you. We cover the five parts of a profile that matter for revenue, plus a bonus tip at the end, and we take apart the myth that a profile should sell for you like a sales funnel. The job of your profile is the opposite: make you look like a real person so nothing else you do arrives dead on arrival. It is for founders, sales leaders, and marketers who want their profile to stop getting in the way of their outreach, their comments, and their content.
What you will learn
- Why a true headshot beats a body shot: people mostly see you as a tiny thumbnail next to a post, a comment, or a like, not as a full profile page.
- What a headline like "I help sales teams create predictable pipelines that convert" costs you: connection requests accepted at a third of the rate, lower message response rates, less engagement, and comments people read as a setup.
- The headline format we use: job title at company, then one or two professional things, then one or two personal things, each separated by a line break.
- Why we delete the about section entirely, and how removing it pulls your featured section up to where people actually see it.
- What belongs in the featured section: one to three items that match the next step in your sales process, such as a client testimonial post, a message template, or an introduction post.
- The custom button almost nobody turns on, which adds a built-in call to action to every post you make. It comes with LinkedIn Premium and Sales Navigator, and visit my website is the right pick for about 90% of people, with book an appointment as the option for a sales development representative or account executive.
- The bonus: how to change your profile URL so the link people share is your name instead of a long string of characters.
If you want a second set of eyes on your profile and the outreach behind it, book a call and we will go through it with you.
