Sales Navigator quietly released a filter that shows you who has viewed your LinkedIn company page, and almost nobody is talking about it. We open the filter on screen, show where it lives under buyer intent, and layer job title, industry, degree of connection, and activity level on top of it to build a clean list of people most likely to turn into new revenue. It is the first go-to-market tool we have seen that takes a company level insight and gives you person level data, which matters if you are a founder, sales leader, or marketer who wants a warmer starting list than a cold job title search. We also cover the flip side, including how people could abuse it and what to check if you run a company page.
What you will learn
- Where the new filter lives: viewed your company page recently, toggled on under buyer intent inside Sales Navigator.
- Why this beats website visitor identification tools like RB2B, Apollo, and Instantly, which only tell you which company visited, not which person.
- The reason a company page view is a strong signal: there are really only two kinds of visitors, people researching you before they try to sell you something, and people genuinely interested in doing business with you.
- The live example on screen: 206 people viewed the page in the time frame, only 13 were already first-degree connections, and typing growth into the job title filter narrowed it to 11 people, about 5% of the list.
- How we clean the list before prospecting, including connecting a CRM to Sales Navigator so anyone already in conversation drops out and we are left with net new people.
- How this sits next to the two filters we have always leaned on, posted on LinkedIn in the last 30 days and changed jobs in the last 90 days.
- The abuse angle: the older follower of your company version of this trick, how someone listing themselves as an employee could see who a company page attracts and ride on that company's paid ad spend, and why you should check who is marking themselves as an employee of your company.
If you want a second opinion on how a signal like this would work for your team, book a call and we will look at it together.
