LinkedIn turns into a source of new revenue when five pieces run together, and this is the formula at a high level, the flywheel we use with clients. We lay the five principles out in order: profile optimization, growing net new first degree connections, sending messages decision makers actually want to answer, nurturing prospects with content and follow-up messages, and a quick tour of the advanced pieces. First degree connections are the currency of LinkedIn, and the whole thing compounds, because every week you add active connections the messages and content you already send work harder. Each piece has its own deep dive, so treat this one as the map, built for B2B founders and sales teams who want the whole picture before deciding where to start.
What you will learn
- Why first degree connections are the currency of LinkedIn, and the math behind it: 200 connection requests a week, 800 a month, and at least 250 to 300 new connections a month when you target well.
- The two things that decide a connection request, your headshot and your headline, because most people never click past the accept or ignore screen.
- The headline we recommend instead of I help X people do Y thing: your real job title, something professional about you, and something personal.
- Active targeting: filtering for people who posted on LinkedIn in the last 30 days, and why someone who checks LinkedIn daily gives you 30X the chances of a reply compared to someone who checks monthly.
- Why blank connection requests work better than requests with a note, why LinkedIn jail is no longer a thing, and the Sunday evening reset that makes an unused week gone for good.
- Messaging: 100% deliverability because there is no spam filter on LinkedIn, 30 to 40% response rates when active targeting meets a message about the problem rather than the product, and the four message template pack we preview.
- The nurture layer: 3 to 5 posts a week when only 1% of LinkedIn users post at all, four follow-up messages in the first month and then quarterly, and a connection base near 1,000 at three months and 2,000 to 2,500 at six.
If you would rather have the flywheel built and run for your team, book a call and we will start from your numbers.
