A predictable LinkedIn pipeline is four things done in order: a profile that does not make people wary of you, a Sales Navigator build that keeps track of everyone, targeting that finds buyers who are actually active, and a message that sounds like a person wrote it. We walk through all four the way we run them for clients, then close with the LinkedIn features that most people never turn on. It is for founders and sales leaders who want 20 minutes a day on LinkedIn to produce real conversations rather than activity.
What you will learn
- The only three parts of a profile that carry weight, because they are what appears on a connection request, a message and a comment: your photo, your name, and your headline. A true headshot beats a body shot, and a headline that promises results reads as a sales pitch before you have said a word.
- The headline format we use instead: your actual job title first, then one or two ways you identify professionally, then something personal, because LinkedIn favors profiles that read like people.
- The six lead lists and two saved searches that turn Sales Navigator into a cold outreach customer relationship management system: connection request sent, message sent, responded, follow up, InMails and excluded, plus a search for sending connection requests and a second one that fills itself as people accept.
- The targeting rules: lead with job title, add current company or industry only when you need it, use quotation marks for exact phrases, and always filter to people who posted in the last 30 days. LinkedIn shows only 2,500 results at a time, 25 a page across 100 pages, so a tighter search is a better search.
- The daily rhythm and the numbers behind it: select all, save to the list, then send blank invitations to 25 people a page across two pages, 50 a day and 200 to 250 a week, expecting 30 to 40 percent of them to accept.
- The message itself: about 50 words, read out loud before you send it, and never opening with hi or hey and a first name. We open with I know this is random, or you seemed like the best person to reach out to for this, then give the reason for reaching out, ask for 10 to 15 minutes, and add the call link.
- The features most people leave switched off: inviting up to 250 people a month to follow your company page, which resets on the first and would cost 5 to 15 dollars a follower through ads; newsletters, where four issues brought 509 subscribers from 2,200 followers; inviting up to 1,000 people per profile to each LinkedIn event, so a team of ten reaches 10,000; and 800 InMails a month to open profiles.
If you would rather have this running for your team than build it yourself, book a call and we will map it out with you.
